Danish design company &Tradition has an unique library of furniture and lighting spanning from the 1930s to the present day. With the likes of internationally renowned designers such as Arne Jacobsen and Verner Panton the brand tries to connect tradition and innovation on a daily basis.

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A reissue of Verner Panton’s classical lightings, like the FlowerPot collection and the Topan pendant has always been the blueprint for this company. Next to the blueprint, the influences of the Nordic heritage are still so essential for &tradition’s way of producing. It’s the desire to push manufacturing techniques and finding innovative uses for materials that drives all of their designers. The production takes place in handpicked facilities all over the world.

All of the above is part of the company’s remit to reshape, redefine and reinvent materials, techniques and forms, helping it to find a unique position in the international design market.